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Profits are your gross revenue minus expenses, so in theory, increasing your company's profits is as simple as increasing your gross revenue, and/or decreasing your expenses. Of course, if it were that simple, no business would ever fail.

Somewhere in their mind, just about everyone has a dream of starting their own business. A somewhat smaller number of people have a plan for starting their own business. Far fewer people ever manage to take that plan and turn it into a business.