News — technology

The effects of coronavirus on cannabis and all other businesses are possibly permanent, but we're going to attack this from a very optimistic standpoint. To be realistic, it's almost impossible to put an exact window, or time-frame associated with setbacks without looking hard at what's already changed while suffering the effects of the covid-19 pandemic. The cannabis industry is and will have a new normal post-COVID...

What will this look like?

Statistics from 2019 and early 2020 indicate that there are estimated ~3.5-4.5 billion social media users; This population transcends age demographics. More precisely, statistics from Emarketer indicate that 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are using some form of social media on a daily basis. This means that, if you are not on social media, or advertising to those who are, you are really not marketing in the right places. That said, social media marketing for cannabis businesses is not a very straight forward affair. There are some regulations and barriers that restrict how...