News — marketing

Statistics from 2019 and early 2020 indicate that there are estimated ~3.5-4.5 billion social media users; This population transcends age demographics. More precisely, statistics from Emarketer indicate that 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are using some form of social media on a daily basis. This means that, if you are not on social media, or advertising to those who are, you are really not marketing in the right places. That said, social media marketing for cannabis businesses is not a very straight forward affair. There are some regulations and barriers that restrict how...